Explore Alastair's thoughts across two blog collections: 



Articles surrounding the latest movies, TV shows, and more. 


Classic TV & film retrospectives from Alastair's personal movie collection.

How Marvel went from bankruptcy to billions

Ryan Lambie writing for Den of Geek:

Just about every great comic book story has a darkest hour moment: a point in the tale where all seems lost. The heroes are on their knees, the city’s a smouldering ruin and the villains are closing in for the kill. For Marvel, its darkest hour came in the winter of 1996.

To be honest, I had absolutely no idea that Marvel was struggling so bad at that point. It's interesting to hear Neil Gaiman's prediction that the bubble was about to burst, and apparently he was right.

In 2003, a talent agent named David Maisel came to Marvel’s Isaac Perlmutter with a proposal. Why not produce the movies under your own banner, and reap the profits for yourself? And if you’re producing your own movies, why can’t the stories cross over with each other, just like they do in the comics?

Given the string of mediocre movies using the Marvel licence up until that point (with the exception of the X-Men and Spider-Man franchises), that decision was definitely the best one they've ever made and has led to a string of amazing films. It's hard to imagine a world where a company like Marvel could have just disappeared due to bankruptcy.  

Amazing article, and definitely worth a read.

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