Ryan Lambie writing for Den of Geek:
To be honest, I had absolutely no idea that Marvel was struggling so bad at that point. It's interesting to hear Neil Gaiman's prediction that the bubble was about to burst, and apparently he was right.
Given the string of mediocre movies using the Marvel licence up until that point (with the exception of the X-Men and Spider-Man franchises), that decision was definitely the best one they've ever made and has led to a string of amazing films. It's hard to imagine a world where a company like Marvel could have just disappeared due to bankruptcy.
Amazing article, and definitely worth a read.